scaling Creative ambition
Business development and strategic advisory for creative and independent enterprises.Consulting
brand Architecture
Commercial Strategy
Operational Clarity
What We Help Enterprises Achieve
Develop the commercial path for growth by defining how the business is positioned, monetized, and expanded across markets and channels.Commercial Growth Strategy
Operational Structure
Establish the systems and structure required to support disciplined growth and guide day-to-day decision making.For creative enterprises scaling beyond instinct. Vision demands discipline.
Clear Brand Position
Define the brand’s place in the market by establishing its identity, message, and point of difference so the enterprise stands with clarity and authority.
Scalable Business Model
Build a commercial foundation that enables the enterprise to grow sustainably across products, partnerships, and markets.
ty whitaker
founder, whit firm
WHIT FIRM was built from a hands-on understanding of how ideas move from concept into real environments.My approach is grounded in shaping that process with intention, ensuring that creative vision and structure develop in parallel. dix22
selected work
Founder-Led Brand Development
DIX22 was developed as an internal venture to explore the intersection of product, positioning, and market entry within the home and lifestyle space.The brand operates as a live environment for testing and refining ideas in real time; grounding WHIT FIRM’s approach in execution, not theory.sentier, paris
CREATIVE DIRECTION & SPATIAL DEVELOPMENT
A multi-functional space bringing together café culture, beauty, and artistic programming.WHIT FIRM supported the project through spatial direction, experience design, and early-stage development.Selected collaborations
